Tuesday, November 2, 2010

Every generation has it's own heroes. And some of them are just so extraordinary that they are remembered forever. Dhirubhai Ambani. A man who rose from nothing to head the biggest business empire in the country. Just awesome. A classic rags to riches story that's sure to inspire one and millions. This gifted man is a idol for thousands of Indians and also a source of proud for them. He started out in Aden working with A.Besse & Co.for a salary of Rs. 300. Two years later he was promoted to manage the company's filling station at the port of Aden.He eventually came back to India and started Mejin with a cousin to export spices and export polyester yarn. His first office was set up at the Narsinatha Street. It was a 350 sq. ft room for which Dhirubhai payed an exorbitant rent just because it had a telephone. In 1965, he ended the partnership with his cousin. Dhirubhai was a known risk taker and he believed in building inventories, anticipating a price rise, and making profits. By 1970's his net worth was knon to be over Rs. 10 lakh. A great thinker, Dhirubhai had exceptional people skills and had a special way to deal with different groups of people. Sensing a great oppurtunity in the textile industry, he started his first yarn mill and started the brand 'VIMAL'. Extensive marketing of the brand "Vimal" in the interiors of India made it a household name. Franchise retail outlets were started and they used to sell "only "Vimal" brand of textiles. In the year 1975, a Technical team from the World Bank visited the Reliance Textiles' Manufacturing unit. This unit has the rare distinction of being certified as "excellent even by developed country standards" during that period. When Reliance industries went public in 1977, it saw a huge response from people. People were keen to be a part of such a company.

When one looks at the "Relaince industries story" or more particularly, the"Dhirajlal hirachand ambani's, or as we know him, Dhirubhai ambani's life struggle" he is sure to be taken away. He had a very different vision. It was he who taught India to dream big, as he used to say, "Ours is a big country, and if we don't think big, we would never be able to attain our potential ".

Come on India, dream big, but dream with your eyes open..................

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